Ljubisa M. Bojic is a philosopher, scientist and producer from Serbia. As a president of executive committee at Positive Center for Digital Media, he leads global research on media addictions and media unreality, including media use survey and social networks analysis. He is author of “Culture Organism: Mass Symbols and Freedom”. Bojic is PhD candidate at Institute for Political Studies in Lyon, France. He is also a CEO of Reptilianum production. Bojic was born in Kragujevac on 6th September of 1983.