Ljubisa Bojic is president at the Positive Center for Digital Media and PhD candidate at the Institute for Political Studies Lyon.
He is co-author of the System for Social Network Analysis (SSNA) which consists of semi-automatic socio-psychological algorithms used to predict events in society, assist decision making process and help goal fulfillment of governments, organizations and corporations around the world. See more about SSNA.
Concerning its social science purpose, SSNA is conducting continuous calculations of social and media moods (based of emotional valances of words) to get Media Reality Index. According to Bojic’s hypothesis, the more unrealistic media are, the more media addiction gets higher, resulting in overall decrease of feelings such as happiness and fulfilment in some society. In its essence, Bojic's research examines basic social problem - failure to represent public by its elected and non-elected agents (politicians, journalists, businessmen etc.). Learn about Ljubisa’s PhD.
